Those of you who know us well will be aware of our real drive here to demonstrate how positive things can be. The way things are portrayed in the media it sometimes feels that ‘Armageddon’ is about to land on us.
The way I see it is that if ‘Climate Change Armageddon’ is about to land, well none of us know exactly when that is going to happen and having personally been in fast paced businesses for over 15 years, one thing I have learned for sure - is not to panic – it never ever helps!
So just like one would not slam on the breaks and make a sudden u-turn in a high speed car - because that is certain to cause a crash and probably kill you - in the same way our fast moving society would become chaotic and crash if we slammed on the breaks and did a u-turn now!
The best thing I think is to recognise the obstacle ahead of us, gently press the break pedal, change gear, and start to turn the wheel a few degrees at a time. If the distance to the obstacle is great enough then this will be the best action to take.
Is this fast enough to avoid the results of global warming? Who knows - no-one in fact knows either way for sure - but it is certainly the only way and the best way for everyone to realistically voluntarily ‘be the change’ and continue to live a happy and fulfilling life without massive confusion, guilt and fear and that must be a good thing! Who wants to live in a society where everyone is judging each other on every little thing, getting angry and resentful? Often when people become angry they tend to go the other way and lash back anyway!
We have always maintained that the small positive choices by the many will have a far greater (and gentler) impact on the way our society evolves than the radical and larger actions of the dedicated few.
Evolution not revolution!